Let’s Do It, Let’s …

Have a trusted intermediary facilitate a connection between one business that seeks an opportunity with a second business that can provide it.

That is the generally accepted definition of the term Brokering an Introduction.

That is also the hidden meaning of Cole Porter’s 1928 song Let’s Do It, Let’s Fall in Love*. 

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*Special disclaimer as to the hidden meaning of Cole Porter’s 1928 song Let’s Do It, Let’s Fall in Love: We’re not sure if there really were any educated fleas back in 1928, and if there were, whether they ever brokered an introduction.